Photos: Leon Chen, Lucas Digital
The Estonian Ministry of Rural Affairs held a reception as part of the SIAL China trade fair in Shanghai on 15 May at which HAAGE Natural Mineral Water was offered to the guests. The venue for the event was the grand old House of Roosevelt bank building.
According to our Director of Sales Xenia Joost, reliability and state support are very important in Asia, as is Estonia’s involvement and representation at the highest level. To be a success on the Asian market your priority must be to create an emotional connection, and such trade fairs constitute the best opportunity to do so. A long-term vision on the part of the state is next in line in importance, as is the sustainability of its support for entrepreneurs. New, long-term export relationships can be forged at trade fairs.
The interest of Estonian companies in Chinese trade fairs has grown steadily in recent years. Whereas six companies took part in 2017, this year nine were involved.
Attending the SIAL China trade fair alongside Enterprise Estonia were A. Le Coq AS, EBM Grupp AS, Revala OÜ, Heimtal Spirits OÜ, Tanker Brewery OÜ, Saku Õlletehase AS, Distillirium OÜ, AS Balsnack International Holding and Haage Joogid OÜ.